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Messagepoint Expands into Asia-Pacific Region

Messagepoint Expands into Asia-Pacific Region to Meet Growing Demand for Modernisation and Content Optimisation in Customer Communications

TORONTO, August 4, 2020 – Messagepoint is expanding its global presence into the Asia-Pacific (APAC) region with the establishment of a partnership with Customer Centrics International, an Australian consultancy that helps organisations deliver simplified, personalised, digitised customer communications.

The move to expand into APAC highlights the demand Messagepoint sees in this region for modern customer communications solutions, particularly by organisations in heavily regulated industries, including financial services, insurance and healthcare. Messagepoint’s AI-powered products include Rationalizer, a solution for optimising content and migrating it to new systems, and Messagepoint, a customer communications management (CCM) platform that enables intelligent business user content authoring, optimisation and management to streamline business processes around these complex communications.

“With our existing presence in North America and Europe, global organisations are already benefiting from the intelligent control that Messagepoint’s content and communications hub provides across all platforms and channels,” said Steve Biancaniello, CEO, Messagepoint. “Customer Centrics is aligned with Messagepoint’s guiding principle that the content in customer communications is what is so critical in driving positive customer experiences. We are very pleased that Rationalizer and Messagepoint have been selected as foundational technologies within Customer Centrics’ customer communications transformation service offering.”

Customer Centrics supports the region’s leading financial services organisations by bringing together innovative technologies with re-imagined design and language to help clients and their customers better understand each other. Customer Centrics will leverage Messagepoint solutions as critical enablers of CCM modernisation, content optimisation and ongoing intelligent content management for complex customer communications.

“The adoption of modern customer communications management systems is critical to turning up the dial on the customer experience, but the process of migrating legacy content represents a significant barrier, often requiring thousands of hours of manual work to accomplish,” said Sean Sim, managing director, Customer Centrics. “When you design communication programs to align with the unique goals of a business, such as cost reduction, compliance, digital transformation or third-party distribution, you have to do things differently. Rationalizer and Messagepoint are game changers for our customers because the solutions not only substantially increase the efficiency of content transformations and management, but, even more importantly, they optimise the content to enable a better customer experience.

Biancaniello continued, “Our partnership with Customer Centrics is the first step in our plan to make a major commitment to this region where we see a growing demand for solutions that modernise and optimise customer communications in order to enhance customer experiences.”


About Messagepoint

Messagepoint is a leading provider of customer communications management software. Only Messagepoint harnesses AI-powered Content Intelligence to automate and simplify the process of migrating, optimising, authoring and managing complex customer communications for non-technical (business) users. Customers rely on its award-winning platform to consistently deliver exceptional, highly personalised customer communications across all platforms and channels. For more information, visit

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