Customer Centrics was founded in 2015 with an ambitious goal.
When we looked at the Australian market, we observed that almost every organisation was challenged in their ability to communicate effectively with their customers. Most saw this as a technology problem and compounding the situation further, most were also finding it challenging in aligning their whole business to a more customer centric model that the world was shifting to. While each case was unique in some way, the issues were always similar and herein lay the basis of our goal.
Could we develop a highly structured, repeatable process to enable us to help organisations on their communications transformation journey where the focus was on an overall capability not just technology?
Our focus is on Customer Experience and all the elements that deliver it.
We began working on language and design and then rapidly built it out to the point that The CustomerCentrics™ CCM Delivery Model became real. Over the years and many client engagements, it has been refined extensively through our experiences working with some of Australia and New Zealand’s most recognised brands and thought leaders. Those experiences coupled with our desire to stay ahead of the curve are further evident today as we shift much of what we would have done inside of our Advisory engagements from manual analysis to enablement through Artificial Intelligence.