Step 4: Implementation
How do I realise the vision?
Content writing & remediation
Our team of technical writers and editors specialise in the creation of content and templates that:
incorporate your tone of voice, sentiment and brand guidelines
ensure your communications are easy to read and are personalised
work across multiple channels, brands and products
ensure re-usability, ease of maintainability and adhere to technology considerations and constraints
Multi-channel template design
Template designs that incorporate best practice from both a UX and CCM Solution operability perspective.
We work with your Marketing & Brand Team to determine the best designs across all channels.
Technical analysis & specifications
Our team of experienced communications analysts and developers have experience across all major CCM products. They work with your business and technical teams to conduct analysis of processes, data and mapping requirements and look at current state templates compared to newly transformed templates to document:
input data structures
pre-processing and workflow automation rules
job setup and insert requirements
template business rules, content, styles, brands, data fields and variations
layout/master template design requirements for multi-channel output
common components to reference
output delivery channels and requirements
metadata, archive system and report requirements
Throughout this process our team ensures all initial business goals are being met and work with you to ensure the right solution is built.
CCM development & implementation
Our technical team then implement the technical and template requirements to match the documented specifications and unit test with supplied test data. We then work with you to support System Integration Testing and User Acceptance Testing through to go-live implementation and warranty support.
Do you need to build a team quickly? With various team members specialising in the Communications space, we can help you. From skilled Consultants, Analysts, Developers, Program Managers and Writers we’re sure to be able to find the best fit for what you need.
Target operating model advisory
Need help identifying an operating model for your CCM program and ongoing BAU team? We can help to tailor and document required processes, roles & responsibilities and organisational team structures.
"We engaged Customer Centrics to help us create our customer communications. They came to the party by quickly producing some great quality work, gaining compliments from MLC’s management & the board on the quality of communications for this new product.”
Praveen Miranda | Delivery Director
MLC Life Insurance